BattlePay is a gaming payments platform designed to feel native to gaming culture while delivering the reliability & trust of a financial product.
Client
Battlepay
Timeline
2 Weeks
My Role
Brand Designer
Year
2025
MY ROLE
What Did I Do?
0 → 1 Design
Brand Design
High-fidelity prototypes
Scalable Design
Strategy
Ideation & Execution
Asset Building
Brand Book Design
CONTEXT
CONTEXT
A Gaming Payments Platform With No Identity Yet.
A Gaming Payments Platform With No Identity Yet.
Battlepay is a platform built for the gaming ecosystem - simplifying how gamers connect, transact, and get the best deals on in-game purchases. More than just a payment tool, it's designed to function as a community layer: a place where gamers belong and save money doing what they love.
Volatile Technologies approached me to build their brand identity entirely from zero. There was no logo, no colour system, no visual language - just a strong product idea and an ambitious positioning: the payments platform that the gaming world actually wants to use.
Battlepay is a platform built for the gaming ecosystem - simplifying how gamers connect, transact, and get the best deals on in-game purchases. More than just a payment tool, it's designed to function as a community layer: a place where gamers belong and save money doing what they love.
Volatile Technologies approached me to build their brand identity entirely from zero. There was no logo, no colour system, no visual language - just a strong product idea and an ambitious positioning: the payments platform that the gaming world actually wants to use.
THE CHALLENGE
THE CHALLENGE
Trust & Play Don't Usually Live Together
Trust & Play Don't Usually Live Together
"The identity needed to feel bold, digital-first, and credible while clearly communicating accessibility, rewards, and a strong sense of belonging."
"The identity needed to feel bold, digital-first, and credible while clearly communicating accessibility, rewards, and a strong sense of belonging."
🎮 Gaming Native
🎮 Gaming Native
The brand had to feel genuinely at home in gaming culture - not a corporate product trying to appeal to gamers. Colour, motion, and visual language all needed to pass the "does this belong here?" test.
The brand had to feel genuinely at home in gaming culture - not a corporate product trying to appeal to gamers. Colour, motion, and visual language all needed to pass the "does this belong here?" test.
💸 Financial Trust
💸 Financial Trust
Gamers are handing over real money. The identity needed enough credibility and polish that users would trust it with transactions - not just follow it for its aesthetic.
Gamers are handing over real money. The identity needed enough credibility and polish that users would trust it with transactions - not just follow it for its aesthetic.
THE BRAND SYSTEM
THE BRAND SYSTEM
Colour, Type & Motion Built as One System
Colour, Type & Motion Built as One System
THE PROCESS
THE PROCESS
From Brief to Brand Bible
Built with Intention.
From Brief to Brand Bible
Built with Intention.
Building a brand from zero requires decisions at every level - from the conceptual positioning down to the pixel-level rules for how colour applies to type. The process moved systematically: establish the brand's values first, then build the visual system that expresses them.
Building a brand from zero requires decisions at every level - from the conceptual positioning down to the pixel-level rules for how colour applies to type. The process moved systematically: establish the brand's values first, then build the visual system that expresses them.
Brief & Positioning
Brief & Positioning
Defined brand values: Fast, Secure, Playfulness
Defined brand values: Fast, Secure, Playfulness
Logo & Mark
Logo & Mark
Symbol development, wordmark, logo system
Symbol development, wordmark, logo system
Colors & Systems
Palette definition, typeface selection, usage rules
Palette definition, typeface selection, usage rules
Brand Bible
Brand Bible
Grids, layouts, stand colours, weights, application
Grids, layouts, stand colours, weights, application
Social Kit & MVP
Social Kit & MVP
Full social template system + product UI application
Full social template system + product UI application
THE DELIVERABLES
THE DELIVERABLES
Every Touchpoint
One System
Every Touchpoint
One System
THE IMPACT
THE IMPACT
A Brand Ready To
Enter The Arena
A Brand Ready To
Enter The Arena
Battlepay launched with a complete, coherent brand identity - built from zero to a full system in a single engagement. The brand bible gives the team the tools to grow without losing consistency. The social kit enables content at scale. The MVP UI proves the identity works as a product, not just a presentation.
Battlepay launched with a complete, coherent brand identity - built from zero to a full system in a single engagement. The brand bible gives the team the tools to grow without losing consistency. The social kit enables content at scale. The MVP UI proves the identity works as a product, not just a presentation.
UP NEXT
EssentiallySports +19.3% CTR in Newsletters
How redesigning product drove measurable adoption across a complex issues that readers faced on daily basis.
Have an idea in mind?
Have an idea in mind?
Let's Talk!
Let's Talk!
& create something meaningful together
Made with ❤️, layers & late night coffees.
Made with ❤️, layers & late night coffees.
©2026, Suhail Quraishi
©2026, Suhail Quraishi
UP NEXT
PineLabs 28% Adoption in B2B Fintech
How redesigning product content clarity drove measurable adoption across a complex financial platform.
Client
Battlepay
Timeline
2 Weeks
Role
Brand Designer
Year
2025
Collaborators
Snehodeep Ghosh, Sourav Chanda
MY CONTRIBUTION
What Did I Do?
0 → 1 Design
Brand Design
High-fidelity prototypes
Scalable Design
Strategy
Ideation & Execution
Asset Building
Brand Book Design
Pine Labs is a leading Indian merchant commerce fintech platform (founded 1998) that provides comprehensive, AI-integrated payment solutions, including smart POS terminals, online payment gateways, and prepaid/gift card services.
Client
Battlepay
Timeline
2 Weeks
Role
Brand Designer
Year
2025
0 → 1 Design
Brand Design
High-fidelity prototypes
Scalable Design
Strategy
Ideation & Execution
Asset Building
Brand Book Design
MY CONTRIBUTION
What Did I Do?
CONTEXT
A Gaming Payments Platform With No Identity Yet.
Battlepay is a platform built for the gaming ecosystem - simplifying how gamers connect, transact, and get the best deals on in-game purchases. More than just a payment tool, it's designed to function as a community layer: a place where gamers belong and save money doing what they love.
Volatile Technologies approached me to build their brand identity entirely from zero. There was no logo, no colour system, no visual language - just a strong product idea and an ambitious positioning: the payments platform that the gaming world actually wants to use.
THE CHALLENGE
Trust & Play Don't Usually Live Together
"The identity needed to feel bold, digital-first, and credible while clearly communicating accessibility, rewards, and a strong sense of belonging."
🎮 Gaming Native
The brand had to feel genuinely at home in gaming culture - not a corporate product trying to appeal to gamers. Colour, motion, and visual language all needed to pass the "does this belong here?" test.
💸 Financial Trust
Gamers are handing over real money. The identity needed enough credibility and polish that users would trust it with transactions - not just follow it for its aesthetic.
THE BRAND SYSTEM
Colour, Type & Motion Built as One System
THE PROCESS
From Brief to Brand Bible
Built with Intention.
Building a brand from zero requires decisions at every level - from the conceptual positioning down to the pixel-level rules for how colour applies to type. The process moved systematically: establish the brand's values first, then build the visual system that expresses them.
Brief & Positioning
Defined brand values: Fast, Secure, Playfulness
Logo & Mark
Symbol development, wordmark, logo system
Colors & Systems
Palette definition, typeface selection, usage rules
Brand Bible
Grids, layouts, stand colours, weights, application
Social Kit & MVP
Full social template system + product UI application
THE DELIVERABLES
Every Touchpoint
One System
THE IMPACT
A Brand Ready To
Enter The Arena
UP NEXT
EssentiallySports +19.3% CTR in Newsletters
How redesigning product drove measurable adoption across a complex issues that readers faced on daily basis.
Have an idea in mind?
Let's Talk!
& create something meaningful together
Made with ❤️, layers & late night coffees.
©2026, Suhail Quraishi